Discover how Flowtimize worked with Raluca Gheorghiu and her team at VEO and DARE Academy, a multinational company operating in multiple countries across Europe, Northern Africa, and the Middle East, to streamline recruitment processes, align cross-functional teams, and enhance candidate experiences, leading to greater organizational efficiency and growth.
About Raluca Gheorghiu, VEO and DARE Academy
Raluca Gheorghiu is a seasoned leader with a decade of experience at VEO, where she oversees strategic projects for DARE Academy, the company’s dedicated recruitment and training hub.
VEO: A global leader in providing innovative solutions for sustainable economy and responsible commerce, specializing in clearance purchasing and back-office services across Europe, Northern Africa, and the Middle East. (https://www.veoworldwide.com/ )
DARE Academy: A dynamic initiative by VEO focused on identifying and nurturing commercial talent, equipping individuals across Europe, Northern Africa, and beyond with the skills to thrive as negotiators and buyers in global markets. (https://dare-tradeacademy.com/ )
Niche: Together, VEO and DARE Academy foster life-changing career transformations by empowering driven individuals to build impactful careers while delivering exceptional value to the global economy.
Here’s What We Cover:
The Challenge
Operating in multiple countries with over 27 languages required scaling recruitment while retaining a personal touch. The existing manual processes were efficient but lacked the scalability needed to support rapid growth.
The Transformation Journey
Marketing Audit and Discovery: We conducted in-depth interviews with team members to map out recruitment workflows and identify bottlenecks.
Candidate Journey Mapping: Detailed re-mapping of each touchpoint, focusing on delivering personalized yet scalable experiences.
Tools and Automation: Implemented dashboards, automated workflows, and CRM solutions to reduce manual work and improve decision-making.
Team Collaboration: Realigned marketing and recruitment teams, enabling seamless communication and shared goals.
Results Achieved
Recruitment workflows became scalable and data-driven, cutting costs while increasing lead quality.
The creation of an in-house marketing agency streamlined communications and ensured a consistent brand voice.
Improved candidate experiences fostered deeper engagement, driving more applications and successful placements.
Raluca’s Insights on Collaboration
“Flowtimize brought a custom-made audit experience, tailoring solutions to our unique needs.”
“The process wasn’t just about scaling; it reconnected us with our candidates’ needs, making every touchpoint meaningful.”
Impact and Results
With Flowtimize’s guidance, VEO and DARE Academy transitioned from manual processes to scalable systems while preserving their people-first ethos. Raluca and her team now lead a fully aligned recruitment and marketing operation that enables seamless collaboration across departments in multiple countries.
Raluca’s #1 Advice for Leaders Considering Working with Flowtimize:
“Be open to external perspectives. Working with Flowtimize isn’t just about improving processes; it’s about rethinking how to deliver value authentically and at scale while tailoring solutions to your unique needs.”
PS: you can also check out the interview with another client in recruitment here: Client Spotlight Interview with Aspen Experience.
